
Let’s face it, our inboxes are overflowing, ads are everywhere, and attention spans are short. That’s why direct mail still works! It cuts through the noise. A well-designed mailer doesn’t just sit in someone’s letterbox; it grabs attention, delivers a message you can’t ignore, and often ends up stuck on the fridge or passed around the office. So if you’re planning a campaign and want to get it right from the start, this ultimate guide to planning a successful direct mail campaign is for you.