Today’s world is more connected than ever. Over 95% of the UK’s population is connected to the internet, making digital marketing a go-to strategy for businesses across the country. However, with customers receiving endless emails and messages from brands, digital marketing is losing its efficacy. Whilst digital marketing campaigns are being lost in the heaps that consumers are receiving daily, let alone becoming increasingly expensive, direct mail has staggeringly high engagement rates of 95% as of 2023. 

In this blog post, we will delve into a comparative analysis of direct mail vs digital marketing, looking at the differences between the two and the opportunity to use them in conjunction, taking advantage of both marketing tools. 

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If you’re thinking about sending out a direct mail campaign, then you must understand the postal regulations surrounding direct mail before you send anything out. As a form of marketing, there are strong laws and regulations in place that must be adhered to, especially when it comes to opting out and data protection. We’ve pulled together everything you need to know to understand the postal regulations for direct mail campaigns.

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The current world is becoming increasingly focused on sustainability and environmentally friendly practices. Businesses’ environmental practices particularly are coming under more and more scrutiny. One of the many areas that come under a lot of questioning is direct mail, a traditional marketing strategy used by many businesses around the world to directly deliver marketing campaigns to customers. In this blog post, we will delve into the myths and facts concerning the environmental impact of direct mail, trying to separate the lies from reality.

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If you’re familiar with direct mail and mailshots, then you will probably have heard of the term bulk mail. However, do you really know what it means? In this article, we’ll cover everything you need to know about bulk mail so you can be more informed and decide if it’s something your organisation could benefit from.

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Direct mail continues to be a powerful tool within businesses’ marketing strategies, especially when aiming to reach specific target audiences. One crucial aspect that can significantly impact the success of a direct mail campaign is the time in which it is sent out. Keep reading as we explore the question that plagues many marketers: What is the best time of the week to send out direct mail?

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