Some may think that direct mail is a relic of the past compared to online marketing, but there is much research to suggest that it is just as or even more effective than some digital efforts. When combined, however, direct mail and online marketing can be a powerful force in delivering successful marketing campaigns. In this article, we cover how direct mail complements online marketing efforts and how to go about it.
Direct mail has been a staple in marketing for decades. But what is its history? Keep reading as we take you through the evolution of direct mail, from traditional to innovative practices, and how it sits within many company's current marketing strategies.
Direct mail can be incredibly effective as a marketing tool, whether you’re wanting to drive engagement, increase sales or raise brand awareness. However, like any marketing channel, testing and optimising are key to tracking success as well as making data-informed decisions for the future, to help reach your marketing objectives. Keep reading as we’ve put together the best practice when it comes to testing and optimising your direct mail campaigns.
You want to get started with direct mail but where do you start? There are many options within the direct mail world, so we’ve put together the ultimate guide to sizing and formatting so that you know what your options are, and what each type is suited to and can feel confident communicating your needs when talking to a direct mailing house.
For years, direct mail has been used as a means to reach and influence voters via political mailings, whether that be flyers, leaflets or other direct mail marketing means. Despite a rise in digital efforts to capture younger audiences, political mailings via direct mail are still an effective way to engage an audience and reach more voters. In this blog, we discuss political mailings, providing you with all you need to know to create a successful campaign.