Direct Mail is a longstanding, effective marketing strategy used by businesses around the world. It offers an opportunity to directly connect to the customer, delivering a business right into their hands. Whilst direct mail is a great tool for companies to implement, there are a few things to take into consideration first - one of these being The General Data Protection Regulation or GPRR. In this blog post, we will explain everything you need to know about direct mail and GDPR and how Direct Mail Systems can support you in ensuring your direct mail is GDPR compliant.