With the focus of marketing strategies nowadays tending to lean towards digital marketing, given the rising influence of these online platforms as successful marketing channels, it can be easy for direct mail to become redundant. In reality, direct mail continues to be a successful and effective channel for communicating marketing efforts and can be further strengthened when integrated alongside multi-channel marketing strategies. In this blog post, we will explain what exactly is direct mail and how it can be combined with a variety of further marketing strategies such as digital marketing, and consequently become an influential tool for businesses to utilise.