What is Partially Addressed Mail or PAM?
It is a discounted postal product designed to fit between door drop and advertising mail postal costs. Unlike the name suggest it is mail with a full postal address but no contact name.
What are the cost benefits?
Reach 30% more households with a Partially Addressed mailing than a fully addressed mailing, for the same budget. Save 4p per item on the standard letter advertising mail price, or 2p per item for large letters.
What are the requirements to qualify?
You must mail a minimum quantity of 10,000 items and these must be suitable for advertising mail.
How is Partially Addressed Mail different to Door Drops?
Door drop is targeted at the postcode sector level which has around 2500 households on average per postcode sector. Partially Addressed Mail is targeted to the postcode which has just 15 households on average. This means Door drops have a broader reach at a lower price and Partially addressed is more refined. They too, can complement each other in a campaign.
Partially addressed mail can be sent at any time and does not require booking in. They can land through letterboxes whenever you require so can be useful for cross-media campaigns.
Can Direct Mail Systems help with targeting?
Yes, we can just talk to our targeting specialists 01179 341 600. We have the skills, tools and services to help you plan an effective Partially Addressed Mail campaign with the right creative and messaging to help produce the best results.
How much is the data?
Partially address mail data is considerably cheaper than contact named data and can be sourced through Direct Mail Systems at significantly reduced rates. Speak to one of our specialists to find out more.
What response rate could I get?
Like any marketing campaign, response rates can vary depending on the product or service, message and offer. The key in any acquisition activity is to get to an acceptable cost per acquisition (CPA) and the benefit of Partially Addressed Mail is that it allows you to test and refine both targeting and creative to optimise performance.
What kind of creative can I send?
You can test and send all kinds of creative to suit your brand and your audience, just as you can with standard advertising mail. You just need to make sure you factor in the potential cost per acquisition when considering the format, such as postcards versus envelopes.
Is there anything else I need to know?
All Partially Addressed Mail has to carry a declaration message to reassure the recipient that their personal details haven’t been used to create the mailing. You can display this on the inside or outside of your mail pack, but it must be outside of the required clear zones in the footnote area.
An example declaration would be "No personal data about recipients has been used in the creation of this mailing"
Next Steps?
If you’re interested in a partially addressed direct mail campaign, get in touch with the DMS team today. We will discuss your campaign requirements and will provide you with a free quote. Reach your audience effectively while respecting their privacy with our innovative and results-driven service. Call us on 0117 934 1600 or contact us online here.